Here he is reviewing photo transparencies while smoking a pipe, surrounded by files and a freshly opened Pepsi, with candy bars at hand to assuage his well-known sweet tooth. "I think they tidied up his bedroom a bit before they took this picture," says PLAYBOY Photo Editor Gary Cole.

This photo was part of a series of images of Hefner working, taken by frequent PLAYBOY photographer Larry Gordon. Norman Solomon of International Images: "This is one of the classic shots of Hef because it shows him in the environment that he created — not surrounded by the Bunnies, but by himself indulging in the magazine. It represents so well the kind of solitude that everybody needs when they're putting together a publication."